What U Ate
CERVEZA CUCAPÁ IS A MEXICAN CRAFT BREWERY that just tricked Trump supporters into funding a big fiesta to be held in Mexico City. Cucapá founder Mario García says he came up with the idea “after that infamous clip where he said, ‘Mexico will pay for the wall, they just don’t know it yet.’ So we decided, ‘Well, Donald Trump is gonna pay for our beers, even though he doesn’t know it yet.’”
While Cucapá couldn’t exactly force Trump to send some cash to pay for beer, they decided they could get Trump supporters to cover the costs.
In a Spanglish-language video, Cucapá revealed its staff had tricked Trump supporters in Venice Beach, Hollywood Boulevard, and Huntington Beach into buying what appeared to be T-shirts with an “I Support Donald” logo. What the buyers weren’t exactly informed of was that in hot temperatures the wording would transform into an anti-Trump message of “Donald el que lo lea” (a variation of a childish but well-known Mexican saying), and his face would resemble a clown’s. García says they chose this message because it’s an inside joke that only Mexicans and Mexican-Americans will understand.
Border issues have always been a big part of Cucapá’s message they want to send through their marketing. The brewery is based in the border town of Mexicali and gets its name from an indigenous tribe that settled on both sides of the border.
They once brewed up a blonde ale named Lookout that had a label featuring a pair of American vigilantes keeping watch over the border with a pair of binoculars. They’ve done a Runaway IPA, with a label depicting a fleeing family. Their most famous seasonal beer is Green Card, a potent barley wine they claim is as in-demand as the visa it takes its name from, and La Migra, an imperial stout named after what undocumented migrants shout when they see border patrol agents approaching.
Culled from http://matadornetwork.com
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